Brand Manager

Job Advert: Brand Manager
Location: Hereford
Permanent role
Salary up to £45,000

Are you a dynamic marketing professional with a passion for brand development and execution? We are searching for a Brand Manager to lead the delivery and execution of our Clients’ annual brand plan across the full marketing mix. By joining this team you will become a driving force in creating a consistent and impactful brand experience!

Key Responsibilities:

• Support Brand Strategy: Assist in the delivery of the annual brand plan with project responsibility across the marketing mix.
• Performance Review: Continuously evaluate brand performance to inform planning cycles and drive creative improvement.
• Integrated Campaign Management: Develop and execute strong, through-the-line brand plans tailored to various channels, ensuring seamless campaign execution across owned platforms such as social media, email, and our website.
• Maintain Brand Consistency: Collaborate with cross-functional teams to ensure brand alignment in tone of voice and visual presentation across all touchpoints.
• Media Strategy Leadership: Oversee media strategy, planning, and execution, creating all required creative assets in collaboration with agencies and in-house teams.
• Market Adaptation: Adapt UK brand plans to EU markets, scaling and modifying strategies where relevant to meet specific market needs.

Knowledge & Skills:

Essential:

• Degree or Diploma in Marketing, or a minimum of 5 years of recent experience in a commercial marketing role.
• Advanced expertise in brand development, media strategy, creative development, campaign management, and the full marketing mix.
• Strong ability to produce commercially-oriented, customer-focused creative work with a keen eye for detail.

Desirable:

• Experience in a global or multi-market marketing role.
• Background in building brands online, particularly in fashion or sports sectors.
• Proven experience in writing creative briefs and managing creative development with agencies.
• High-level communication and presentation skills.
• Ability to influence and align teams around a unified brand vision and strategy.

Vision/Expectations:

• Show passion for retail, its products, and its people.
• Take accountability for your actions.
• Maintain professionalism in all interactions, both internally and externally.
• Collaborate effectively across the business to foster a positive workplace culture.
• Utilise company resources wisely and provide exceptional service to our customers.
• Plan for success while being proactive in adapting to change.

Why this role? You’ll be part of a passionate team in an environment that fosters creativity and innovation. If you are ready to make a significant impact on our brand and drive exciting campaigns, we want to hear from you!

Application Process: To apply, please submit your CV outlining your relevant experience. Be sure to include examples of your work that demonstrate your skills in brand management.