E-commerce Manager

E-commerce Manager
 
E-commerce Manager required for rapidly growing omnichannel consumer packaged goods (CPG). As they expand their footprint and explore new market opportunities, they are seeking a dynamic E-Commerce Manager to drive their online sales strategy.
 
The role:
 
This role requires a strategic thinker with a deep understanding of e-commerce best practices, digital marketing, and consumer behavior.
 
The ideal candidate will excel in a fast-paced environment, demonstrate strong analytical skills, and be adept at managing cross-functional projects.
 
Key Responsibilities: 

• E-Commerce Strategy: Implement a comprehensive e-commerce strategy that aligns with the company’s overall business objectives and drives online sales growth across all digital channels.
• Platform Management: Oversee the day-to-day management, communication, and optimization of the e-commerce platform, ensuring a user-friendly experience, effective product listings, and seamless checkout processes for Shopify and TikTok Shop
• Sales & Revenue Growth: Implement strategies to increase online sales, improve conversion rates, and maximize average order value. Monitor performance metrics and adjust tactics as needed to achieve targets.
• Digital Marketing: Collaborate with the marketing team to create and execute digital marketing campaigns, including SEO/SEM, email marketing, social media advertising, and content marketing to drive traffic and engagement.
• Customer Experience: Enhance the online shopping experience by analyzing customer feedback, identifying pain points, and implementing improvements to increase satisfaction and retention.
• Product Management: Work with the product and merchandising teams to ensure that the e-commerce site features accurate and compelling product information, imagery, and promotions.

 
Qualifications: 

• Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degree or certifications in e-commerce preferred.
• Proven experience in e-commerce management, preferably within the CPG industry or a fast-paced retail environment.
• Strong understanding of lifecycle marketing from new customer acquisition to retention strategies using Recharge, Tapcart, and loyalty programs
• Proven track record of driving online sales growth and optimizing e-commerce platforms.
• Strong understanding of digital marketing strategies, including SEO, SEM, email marketing, and social media.
• Excellent analytical skills with proficiency in data analysis tools and platforms (e.g., Google Analytics, e-commerce analytics tools).
• Experience with e-commerce platforms (e.g., Shopify, TikTok Shop) and content management systems.
• Exceptional organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Strong communication and interpersonal skills, with a collaborative approach to working with cross-functional teams.
• A customer-centric mindset with a focus on delivering exceptional digital shopping experiences.

 
What’s on offer: 

• Competitive salary and performance-based incentives
• Comprehensive benefits package, including health, dental, and vision insurance
• 401k Match up to 4%
• Competitive PTO and Paid Holidays
• 100% Remote work w/ Annual Company Meet-Ups
• Employee Stock Pool
• Opportunities for professional growth and development
• Collaborative and dynamic work environment & an equal opportunity employer who values diversity in the workplace.